For those who do not already know, the new ICL ads are out, and to my jaded eye, they were refreshing. None of the crass Bollywood nonsense and the superstar hype that characterised the IPL ads, and the ICL marketing of previous years. Here's a sample:
Are they trying to be the Thinking Man's (okay, let me rephrase: The Non-Vegetable's) domestic 20-20 competition?
In other news, the ICL has poached some Bangla heavyweights (this is not an Inzamam joke) of yesteryear, as well as a few promising youngsters.
The ICL is not giving up yet. Let's hope they can carry on until they break the BCCI monopoly on domestic cricket.
Showing posts with label ads. Show all posts
Showing posts with label ads. Show all posts
15 September 2008
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